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The Right Analytics: The Dynamics Behind Nielsen’s Acquisition of Visual IQ

The Right Analytics: The Dynamics Behind Nielsen’s Acquisition of Visual IQ

Modern Opinions

INDUSTRY ARTICLE

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The Right Analytics: The Dynamics Behind Nielsen’s Acquisition of Visual IQ

Recently, Nielsen, the global measurement and data analytics company, announced it had entered into a definitive agreement to acquire Visual IQ, the leading independent mulit-touch attribution (MTA) provider. The transaction will see Nielsen acquiring Visual IQ’s industry-leading MTA software platform, along with the underpinning data, technology and intellectual property.

This Technopolis cover story explores the brains behind Visual IQ and the dynamics behind Nielsen’s acquisition of the company. ​

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