Marketing Attribution: Giving Agencies the Power to Keep Their Media Performance Promises
Each year brings a whirlwind of change to the marketing and advertising landscape. In 2016, advanced audience targeting, omnichannel experiences, and the challenges of cross-device marketing all took center stage. Now, several months into 2017, more change is already rushing in, creating both disruption and opportunity for organizations of all sizes.
To stay competitive, marketers must think strategically about how they can jump on the latest trends to set their organization up for success both now and in the future. Here are three particularly strong areas to focus on in the near future.
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