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Solving the Marketer’s Dilemma

How Data-Driven Decision Making Improves Budget Confidence and Results

Marketing Effectiveness


Get three recommendations that can boost your budget planning confidence.

If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less than half of respondents (40%) feel very confident in their team’s ability to determine the most effective way to allocate their marketing budget.

This report from Nielsen reveals how marketers are planning their budgets today, and how they can do better.

Download a copy of "Solving the Marketer's Dilemma" to learn:

  • Budget challenges facing B2C marketers today.
  • Forecasting models, methodologies and tools B2C marketers are using to plan their budgets.
  • Why some marketers are more confident in their marketing budget decisions.
  • Three recommendations for B2C budget planning.

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