Forrester Consumer Marketing Forum 2017: Marketing Intelligence: Solving the Puzzle of People-Based Marketing

Today’s consumers are interacting with brands across more channels, touchpoints, and devices than ever, and expect a coordinated, relevant experience. This on-demand video, available to view at your convenience, is a recording of a panel session at Forrester’s Consumer Marketing Forum on April 6 in New York, NY. It features Visual IQ’s Manu Mathew and fellow panelists from H&R Block, Roku, and Cancer Treatment Centers of America discussing how sophisticated marketing intelligence solutions can help enhance the consumer experience and deliver on the promise of people-based marketing.

Check out our glossary of some of the most important terms associated with marketing intelligence.


Access more free resources on marketing intelligence, marketing attribution, marketing optimization and more.