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Gartner Digital Marketing Conference 2017: Marketing Intelligence: Solving the Puzzle of People-Based Marketing

People-based marketing is fast becoming a strategic imperative for engaging and converting today’s demanding, mobile-dependent consumer. This on-demand video is a recording of a panel session at Gartner’s Digital Marketing Conference on May 10 in San Diego, CA. It features Visual IQ’s Manu Mathew and panelists from Roku, SAP and Petco discussing how sophisticated marketing intelligence solutions can help deliver on the promise of people-based marketing.

Check out our glossary of some of the most important terms associated with marketing intelligence.


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