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Put Your Money Where Your Consumer Is: How Audience-Based Targeting Drives Higher ROI

This on-demand webinar features Dena Feiger, Director, Multi-Touch Attribution at Nielsen, discussing the findings from a multi-touch attribution analysis into what type of audience targeting data works best to drive volume and ROI. The study includes results from 750 digital advertising campaigns for over 30 CPG brands totaling $258M in online spend.

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