Make the Transition to Multi-Touch Attribution: Letting Go of Last Touch
A well-orchestrated consumer experience is the new competitive advantage. Yet optimizing experiences can feel impossible to master when customers and prospects are interacting with your brand across a dizzying number of channels, touchpoints and devices. To deliver the coordinated, relevant experiences they expect, analyzing audience attributes in isolation from marketing performance is no longer enough. At Visual IQ, we’re providing a more intelligent solution that brings them together. See how our Marketing Intelligence platform unifies audience understanding with tactical marketing performance, so you can analyze consumer behavior across channels and devices and optimize marketing and advertising performance by audience segment.