Nielsen's Marketing Mix Modeling Solution
Social media advertising budgets have doubled worldwide over the past two years. But how can you know if those investments are paying off?
Like most brands, O2 understood the reach, targeting and engagement value of Facebook, but struggled to measure the effectiveness and ROI of their Facebook ad spend to the same degree as other digital efforts. Marketing intelligence changed all that.
In this recording of a seminar at dmexco 2017, watch O2 Head of Social Media Kristian Lorezon and Visual IQ CEO Manu Mathew talk about how O2 was able to leverage the multi-touch attribution capabilities in Visual IQ’s Marketing Intelligence Platform to uncover the true impact of their Facebook spend on sales, how Facebook ads influence other media, and how relevant their ads are to their target customers.