How to Nurture Your Customer Without a Map
Marketing Mix Modeling Multi-Touch Attribution
Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution.
It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems.
This whitepaper eliminates confusion and cuts through the hype with a deep dive into three leading measurement approaches.
Download our “Untangling Attribution’s Web of Confusion” whitepaper to: