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The IQ Advisor past newsletters

Our monthly newsletters cover topics that include: marketing intelligence, audience performance, consumer experience orchestration, budget optimization, digital and physical performance analysis and more. These articles are published monthly in the Visual IQ e-newsletter, The IQ Advisor, and are delivered via email to subscribers’ desktops.

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Volume 6, Issue 11 - November, 2016

Attribution Impact: What Does It Really Measure?

Elyse Szostkiewicz, Senior Analyst, Visual IQ

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Volume 6, Issue 10 - October, 2016

TV Attribution: Next-Gen TV Analytics Within the Digital Ecosystem

Robert Katz, Account Manager, Visual IQ

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Volume 6, Issue 9 - September, 2016

Standardization: A Must Have for Better Measurement

Ashton Howe, Sr. Analyst, Solution Architecture, Visual IQ

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Volume 6, Issue 8 - August, 2016

How to Win Over the C-Suite With Your Marketing Strategy

Yulia Altman, Senior Director, Visual IQ

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Volume 6, Issue 7 - July, 2016

Three Integral Dashboard Capabilities to Look for in an Attribution Solution

Keith Levine, Associate Client Partner, Visual IQ

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Volume 6, Issue 6 - June, 2016

A Marketer’s Guide to Optimizing Paid Search Using Advanced Attribution

Aman Khanna, Client Partner, Visual IQ

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Volume 6, Issue 5 - May, 2016

Put Your Attributed Metrics to the Test

Editor, IQ Advisor

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Volume 6, Issue 4 - April, 2016

Marketing Attribution Technology: Uncover the Hidden Costs Before You Buy

Michele Szabocsik, Director of Product Marketing, Visual IQ

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Volume 6, Issue 3 - March, 2016

Closing the Loop: Gaining Value From Your Marketing Attribution Solution

Svetlana Filipson, Analytics Manager, Visual IQ

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Volume 6, Issue 2 - February, 2016

Five Marketing Measurement Mistakes to Avoid

Zack Gore, Senior Analyst, Visual IQ

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Volume 6, Issue 1 - January, 2016

Marketing Attribution: Four Steps for Maximizing Your Return

Andrew Dorris, Client Partner, Visual IQ

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Volume 5, Issue 12 - December, 2015

Branding Becomes More Measureable and Other 2016 Predictions

Bill Muller, CMO, Visual IQ

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Volume 5, Issue 11 - November, 2015

Capping Correctly: Using Media Frequency Tools To Your Advantage

Editor, IQ Advisor

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Volume 5, Issue 10 - October, 2015

Five Reasons Why Media Mix Modeling is Broken

Editor, IQ Advisor

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Volume 5, Issue 9 - September, 2015

The Future of Attribution: Unique Identifiers

Anne Curtin, Sr. Director of Marketing, Visual IQ

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Volume 5, Issue 8 - August, 2015

Top-Down & Bottom-Up Attribution: Better Together

Editor, IQ Advisor

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Volume 5, Issue 7 - July, 2015

The Realities of Cross-Device Marketing & Measurement

Aman Khanna, Client Partner, Visual IQ

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Volume 5, Issue 6 - June, 2015

Marketing Attribution & Programmatic Buying: Two Great Tastes That Taste Great Together

Keith Levine, Sr. Account Manager, Visual IQ

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Volume 5, Issue 5 - May, 2015

30 Attribution Terms Every Business Should Know

Shilpi Desai, Sr. Account Manager, Visual IQ

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Volume 5, Issue 4 - April, 2015

Better Brand Marketing Through Attribution

Yulia Altman, Client Partner, Visual IQ

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Volume 5, Issue 3 - March, 2015

How Accurate is Attribution Modeling?

Andy Dubickas, Sr. Solutions Consultant, Visual IQ

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Volume 5, Issue 2 - February, 2015

Leading Marketing Practitioners Share Challenges, Tips for Implementing & Operationalizing Attribution

Editor, IQ Advisor

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Volume 5, Issue 1 - January, 2015

Key Considerations For Selecting a First or Third Party Ad Server

Juli LeDoux, Senior Account Manager, Visual IQ

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Volume 4, Issue 12 - December, 2014

Four Marketing Measurement Trends to Watch

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

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Volume 4, Issue 11 - November, 2014

Rolling Out Marketing Attribution on a Global Scale

Nehal Patel, Account Manager, Visual IQ

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Volume 4, Issue 10 - October, 2014

Defining Advanced Attribution: A Cheat Sheet

Manoj Mathew, Client Partner, Visual IQ

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Volume 4, Issue 9 - September, 2014

Three Things Attribution Providers Wish You Knew

Shilpi Desai, Senior Account Manager, Visual IQ

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Volume 4, Issue 8 - August, 2014

Marketing Attribution: A Critical Component of Programmatic Audience Development

Anne Curtin, Sr. Director of Marketing, Visual IQ

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Volume 4, Issue 7 - July, 2014

Aligning Your Organization for Marketing Attribution Success

Andrew Dorris, Client Partner, Visual IQ

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Volume 4, Issue 6 - June, 2014

Measuring Your Way to Affiliate Marketing Success

John Lawrence, Sr. Analyst, Visual IQ

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Volume 4, Issue 5 - May, 2014

Five Best Practices for Managing the Transition to Omni-Channel Marketing, Measurement & Optimization

Editor, IQ Advisor

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Volume 4, Issue 4 - April, 2014

Five Lies About Marketing Attribution to Guard Against

By Al Ameen Sherfuddeen, Senior Account Manager, Visual IQ

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Volume 4, Issue 3 - March, 2014

The ABC's of Attribution & Omni-Channel Marketing

Editor, IQ Advisor

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Volume 4, Issue 2 - February, 2014

Marketing Attribution Success: An Interview with Phones 4u’s Adam Cartlidge

By Bill Muller, Editor

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Volume 4, Issue 1 - January, 2014

Three Marketing Measurement Trends for 2014 & Beyond

By Bill Muller, Editor

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Volume 3, Issue 12 - December, 2013

Beyond the Click: Best Practices for Measuring Email Marketing Success

By Nehal Patel, Account Manager, Visual IQ

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Volume 3, Issue 11 - November, 2013

Three Steps to Marketing Attribution Implementation Success

Editor, IQ Advisor

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Volume 3, Issue 10 - October, 2013

Successfully Implementing Marketing Attribution Using an Agile Approach

Editor, IQ Advisor

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Volume 3, Issue 9 - September, 2013

How to Make S.M.A.R.T. Marketing Attribution Goals & See Results

Editor, IQ Advisor

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Volume 3, Issue 8 - August, 2013

Using Marketing Attribution to Achieve the Elusive 'Single Customer View'

Editor, IQ Advisor

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Volume 3, Issue 7 - July, 2013

Why Campaign-Specific Attribution is Broken

Anne Curtin, Director of Marketing, Visual IQ

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Volume 3, Issue 6 - June, 2013

Using Attribution to Connect Online Marketing with Offline Purchases

Ajomy Jacob, Sr. Business Analyst, Visual IQ

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Volume 3, Issue 5 - May, 2013

Using Reach Analysis to Unlock Display Ad Effectiveness

Darius Jose, Data Scientist, Visual IQ

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Volume 3, Issue 4 - April, 2013

Considering Marketing Attribution? Don't Forget the Media Team

Editor, IQ Advisor

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Volume 3, Issue 3 - March, 2013

Beyond the Tip of the Iceberg: Driving Deeper Insights Using Marketing Attribution

Biju Mohan, Sr. Management Consultant, Visual IQ

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Volume 3, Issue 2 - February, 2013

Three Strategies for Maximizing Your Marketing Attribution Partner Relationships

Editor, IQ Advisor

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Volume 3, Issue 1 - January, 2013

Experiment to Refine Your Attribution Solution

Parameshvyas Laxminarayan, Director, Product Management, Visual IQ

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Volume 2, Issue 12 - December, 2012

Attribution as a Catalyst for Positive Change

Editor, IQ Advisor

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Volume 2, Issue 11 - November, 2012

The Advertiser’s Dilemma: Which Report(s) to Choose?

Vincent Antony, Vice President, Engineering & Operations, Visual IQ

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Volume 2, Issue 10 - October, 2012

Digital Media's Unspoken Secret: The New Mid Funnel

Brian Suh, Director, Analytics & Solutions, Visual IQ

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Volume 2, Issue 9 - September, 2012

Cookies, Tags and Pixels: Tracking Customer Engagement

Phil Gross, Assoc. Director, Product Management, Visual IQ

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Volume 2, Issue 8 - August, 2012

Robust Attribution Solution? Two Capabilities to Check

Rakesh Pillai, Research Scientist, Visual IQ

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Volume 2, Issue 7 - July, 2012

"Bubble Attribution" or True Cross Channel Attribution

Editor, IQ Advisor

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Volume 2, Issue 6 - June, 2012

The Great Transition: Keyword Discovery Replaced By Display Inventory Discovery

Editor, IQ Advisor

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Volume 2, Issue 5 - May, 2012

Practical Advice for Attribution Engagements: Let Data Be Your Guide

Jijo Pereppadan, Vice President of Client Solutions Engineering, Visual IQ

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Volume 2, Issue 4 - April, 2012

Big Data Analysis: When It Comes To Attribution, It's All Or Nothing

Editor, IQ Advisor

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Volume 2, Issue 3 - March, 2012

A Tree in the Forest & Ad Impressions: Measuring What's Important

Bill Muller, Editor

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Volume 2, Issue 2 - February, 2012

Attribution & Audience, Online & Offline

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

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Volume 2, Issue 1 - January, 2012

Display's New Era: A Heightened Need for Attribution Reporting

Brian Midili, Director of Solution Architecture, Visual IQ

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Volume 1, Issue 11 - December, 2011

Attribution's Value to the Customer Intelligence Function

Bill Muller, Editor

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Volume 1, Issue 10 - November, 2011

Attribution By-Products: Additional Insights for Marketers (Part 2 of 2)

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

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Volume 1, Issue 9 - October, 2011

Attribution By-Products: Additional Insights for Marketers (Part 1 of 2)

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

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Volume 1, Issue 8 - September, 2011

The Role of Attribution Management's Descriptive Analytics

Dr. Payman Sadegh, Director of Research & Development, Marketing Analytics, Visual IQ

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Volume 1, Issue 7 - August, 2011

Attribution Data Preparation: Like Rehearsing for Opening Night

Editor, IQ Advisor

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Volume 1, Issue 6 - July, 2011

Three Ways Attribution Can Improve Database Marketing Performance

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

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Volume 1, Issue 5 - June, 2011

Maximizing Optimization’s Impact: Considerations & Best Practices

Editor, IQ Advisor

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Volume 1, Issue 4 - May, 2011

What's Your Frequency? Display Ad Frequency As A Driver of Search Conversions

Bill Muller, Editor

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Volume 1, Issue 3 - April, 2011

A Click Is Not A Click Is Not A Click

Editor, IQ Advisor

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Volume 1, Issue 2 - March, 2011

Optimizing to What Really Matters: 6 Important Measures You Can't Afford to Miss

Editor, IQ Advisor

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Volume 1, Issue 1 - February, 2011

A Marketing History Lesson: Our Success Metrics Evolve

Bill Muller, Editor

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