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Nielsen Visual IQ’s Marketing Effectiveness Solutions

Unifying diverse analytic approaches to deliver the timely, accurate, audience-driven performance insights you need to maximize your marketing effectiveness

Measuring marketing effectiveness with the speed and precision your team needs

Today’s marketing landscape is more complex than ever before: more channels, more choices, and consumers who get savvier every day. To maximize your marketing effectiveness, you need to consolidate your data for a holistic view of performance. You need to align your entire team around a common set of success metrics. And you need to make accurate, data-driven decisions that drive the best experiences for your customers, and the best outcomes for your business.

But different roles require different levels of insight, at different speeds, in order to be effective. How should I allocate my budget across online and offline channels this quarter? How can I optimize my cross-channel campaigns to meet my conversion targets by audience this month? Which online display creatives and ad sizes are driving the greatest response from my target audiences today?

Answering these questions requires integrated, yet uniquely different analytic approaches. At Nielsen Visual IQ, we provide unified measurement solutions that solve for them all. From optimizing strategic investments across channels to optimizing each individual touchpoint along the consumer journey, our integrated Marketing Effectiveness solutions provide the sophisticated marketing intelligence your entire team needs to optimize performance and drive your business forward.

Holistic Measurement Solutions for Maximum Marketing Effectiveness

Strategic Measurement

Use marketing mix model and campaign lift insights to plan, measure & optimize the impact of your marketing spend on sales

Attribution

Evaluate the importance of each addressable touchpoint in the consumer journey against multiple success metrics in real-time

Audience

Analyze marketing and advertising tactics in combination with customer and prospect attributes

Activation

Predict the performance of your optimization changes and take immediate action on insights

Strategic Measurement

With so many different ways to reach and influence consumers, it’s hard to know what’s driving results today, or how to optimize marketing spend going forward. Nielsen’s Marketing Mix Modeling and Campaign Lift solutions help you measure the effectiveness and sales impact of offline and digital channels, so you know what’s working and what to do next. From understanding the impact of a single digital or TV campaign on sales, to holistically assessing the incremental value of all your online and offline investments, you’ll have the actionable insight you need to make smarter, more profitable planning and budget allocation decisions.

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Attribution

Uncovering the true performance of your marketing and advertising, by audience segment, across a multitude of digital and physical channels can be overwhelming. Nielsen Visual IQ makes it easy. Track the end-to-end consumer journey, de-duplicate unique users across channels and devices, and use powerful algorithmic attribution approaches to effectively measure the importance of each touchpoint, at granular levels, against specific success criteria.

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Audience

The more you understand who a consumer is, the better your chances of converting her. Using a people-based approach to audience segments, Nielsen Visual IQ creates an enriched profile of every individual that interacts with your brand – her demographics, her behaviors, her relationship with your brand. When these profiles are combined with multi-touch attribution, it creates unparalleled, near real-time insights into how well your marketing and advertising is resonating with customers and prospects – so you can respond faster to their unique needs and preferences.

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Activation

Optimizing marketing and advertising performance means more than just uncovering what’s working and what’s not. It also means turning those insights into action. With Nielsen Visual IQ, you can explore multiple scenarios for future marketing efforts and predict performance based on your objectives. Leverage the platform’s programmatic buying integrations and rapidly turn insight into action.

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Let’s discuss your needs and our solutions.

See how we can add value.