Analyze the consumer journey in real-time & discover what’s working best for each audience
You're operating in two aspects of reality: what is and what could be. You need a clear picture of past performance, and the insights to forecast the outcome of unlimited "what if?" scenarios. With Nielsen Visual IQ, you can have both. Leverage your marketing mix model results to simulate marketing scenarios in Nielsen's Marketing Planner Tool and determine the optimal spend by channel. Or use your attributed metrics generated by our Multi-Touch Attribution solution to evaluate various combinations of channels and tactics, forecast performance against different marketing objectives, and generate your optimal marketing plan with the click of a button.
When it comes to marketing, speed matters. Your ability to quickly capitalize on optimization opportunities is key to better performance, better consumer experiences, and better business results. With Nielsen Visual IQ, you can immediately turn attributed insights into action. Leveraging a host of certified partner integrations, our Multi-Touch Attribution solution sends your daily attributed metrics directly into your automated bidding & buying platforms to improve their real-time optimization—so you can refocus your time on more strategic and creative marketing tasks.