Analyze the consumer journey in real-time & discover what’s working best for each audience
Bring transparency to your marketing and advertising efforts by audience segment. Nielsen Visual IQ’s Multi-Touch Attribution solution collects and de-duplicates performance, cost and audience attribute data from your addressable marketing channels and devices in real-time. Once collected, you apply the industry’s most sophisticated, algorithmic model (TrueAttribution) to measure the influence of every addressable channel and tactic on multiple success metrics by audience segment.
If you invest in TV advertising, understanding its impact on viewer behavior is a must. Whether you’re buying spots during high-profile events like the Super Bowl or targeting more niche audiences through cable networks, Nielsen Visual IQ’s TV Attribution solution takes the guesswork out of assessing the immediate impact of your TV ads and determining which elements of your TV buys (network, program, daypart, etc.) will drive the greatest response.